The B2B, “business with business,” is used as terminology to talk about the transmission of information between manufacturers and distributors of a product, and has become very popular in the field of telematics commerce. This implies that the action focuses on the supplier of goods and services, and not on the final customer. Therefore, the B2B consists of the services that one company makes to another which is designed to increase sales of goods or services. The B2C, meanwhile, also seeks to increase the sales of the good or service of the company, but the marketing actions are made directly to the final customer.

The differences between B2B and B2C are coordination with customer as one is business or another is a consumer. On the one hand, the focus of the marketplace on the objective characteristics of the product in the market and its functionality. On the other hand, the client is the final consumer, will emphasize the benefits of the product, because it will tend to have more emotional behavior in the purchase. Worldwide B2B marketplace applies a business model that provide product or services in bulk to other business such as web content to others, either through blog entries, tweets, and web positioning work or social networks, promotional portals on the Internet. Contrarily, the B2C, consists, of action to promote a good or service by the marketing company towards the final customer, such as direct mail, loyalty programs, Promotional blogs, social media marketing and internet portals designed for the client. There are several advantages of B2B for companies, although it is important to note that B2B and B2C actions can be carried out by the same company (both in a parallel way, as well as sequentially in time), each constituting one phase of the process of sale of the good or service.

Customization: on digital marketplace more and more goods and services are offered, and there is greater competition, offering something different becomes a market need. The B2B marketing service serves to position a company in the sector with its own identity, while B2C works with more primary emotional elements, which are those that operate in the final consumer and are common.

Save cost: Related to the time saving, if the B2B work has been done correctly, the positive brand image that is created will serve to spend more resources than strictly necessary in B2C marketing actions.

Saves time: B2B marketing has the function of creating a brand image and encouraging personal contacts. Although it implies a consolidation process, if it works, it is easier to have a presence in the market than by limiting itself to B2C actions focused on the final customer. In other words, this was considered as a specialist in digital marketing; it facilitates selling without so much need to disperse efforts.

Higher turnover: While it is true that making a customer in B2B is more complicated than in B2C, both because of potential market and complexity of demand (which makes a purchase can take months), so is the turnover volume is greater and tends to be more concentrated.